Thursday, September 6, 2012

Kobo Introduces New eReader Family

Photo Source: PRNewsFoto/Kobo

Just in time as children go back to school and college students hit the books on their path to a future in Canada, electronic reading solution company Kobo debuts a diverse line of products positioned to win over many demographics. Referred by the company as the "New Kobo Family", the new array gives buyers a varying choice ranging from basic eReaders to more sophisticated tablet computers. 

Three of the four products in the Kobo family focuses bear strictly on the eReader bases which is attractive in both pricing and simplicity for a sizable population. Named the #1 eReader in 2012 by Wired, the touch-screen model of the Kobo continues to be popular. Priced at $99.99, the Kobo Touch is Wi-Fi enabled for immediate uploads of books with a maximum capacity ranging up to 30,000 literary works. The Kobo Touch will feature upgraded software to allow digital readers to better experience their literary enjoyment.

Two completely new products sold by Kobo are some of the smallest, lightest examples of the company's eReader platforms. Compared to the Kobo Touch's 7-inch screen, the Kobo Mini will offer just a 5-inch screen. Kobo advertises their new Mini as the most compact eReader currently available with full-featured E Ink. Even though the Kobo Mini screen is 5 inches, the E Ink insures a no-glare reading experience almost exactly like viewing print on paper. Designed to be small effort to fit easily into a backpack, purse or even pocket, the Kobo Mini can provide a most portable reading experience of up to 1,000 ebooks. Going on sale October 1st, the Kobo Mini will sell for $79.99 available in three sharp colours.

A 6-inch eReader called the Kobo Glo is also a new addition to the product line-up of the company. As could be disseminated from the model name, the Kobo Glo has been created to address the downside of some eReaders. Incorporating ComfortLight technology, the Kobo Glo can be read in dark making it comfortable for reading in a room with low light or when relaxing in bed ahead of a good night's rest. The Kobo Glo includes E Ink, customizable fonts as well as Wi-Fi technology for a simple, easily adaptable reading experience for new eReader customers. Priced at $129.99 when placed on sale at the start of October, there will be a total of five colours offered for the casing of the Kobo Glo including black, white and three stylish shades.      

The most premium product of the Kobo Family is the source of some great improvement as they compete in the super-hot tablet computer market. The Android-based tablet Kobo had sold as the Vox is heavily upgraded and renamed the Arc. Adding a built-in microphone and a 1.3 megapixel camera, the Kobo Arc runs on the Android 4.0 operating system. Beyond books, television shows, movies, music and a full Internet surfing experience is presented through the Kobo Arc's 7-inch high definition display capable of showing up to 16 million colours. The Kobo Arc also presents the Google Play app community to users allowing access to over 600,000 Android-created apps. Twitter, Facebook, Zinio and PressReader are names of a few well-known apps available on the Kobo Arc. Containing a more enduring battery over its predecessor, maximum life for the Arc ranges up to 10 hours (a 3-hour improvement over the Vox). Available in November just in time for holiday shopping, the Kobo Arc will feature an 8-gigabyte model for $199.99 and a 16-gigabyte choice for $249.99.

The Kobo family of eReaders and the Arc tablet computer can access a diverse ebookstore of almost 3 million titles available in nearly 60 languages.

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