Monday, December 10, 2012

Online Retailers Hoping to See Colour of Money on Green Monday

Photo source: Door County Visitor Bureau/

So far during this holiday shopping season, there has been a virtual party going on through e-commerce. According to digital monitoring company comScore, 2012 has been a most opportune time to operate online businesses. comScore assessed that from November 1st to December 7th, shopping online in the United States has grown into a 26.8 billion American dollar marketplace. Up 13 percent from the same period in 2011, virtual shoppers have spent over three billion dollars extra online.

Breaking the data down for 2012, this past week resulted 6.44 billion dollars in sales. Three of those days last week accounted for over a billion dollars in transactions. Going back several weeks, Cyber Monday is not surprisingly the busiest single day so far in 2012 accounting for 1.465 billion dollars alone. While Cyber Monday has catapulted itself forward as the prime shopping day on the Internet, retailers online have also been optimistic to the prospects for December 10th on a day deemed “Green Monday“.

Not related to environmentalism, Green Monday has historically been a steady time for brisk Internet Sales. Since e-commence relies heavily on package delivery, Green Monday coincides with the latest possible time that an item ordered as a Christmas gift can arrive on December 24th or earlier. While the increased use of higher speed shipping by some retailers provides an extension into perhaps deeper periods, Green Monday is still seen as a safe zone for online ordering. In fact, Green Monday registered as the biggest shopping day online in 2005 and 2007. Consistently a top-five spending day, Green Monday exceeded the one billion dollar plateau last year.

There had been a cautionary note to the robust online consumer spending stated by comScore chairman Gian Fulgoni. Despite posting three consecutive billion-dollar spending days and five in excess of $950 million, this past week saw a noticeable softening in e-commence momentum as growth rates dipped into single-digits after beginning the season in the mid-teens,". However, that note was also countered with optimism for December 10th's Green Monday. With Black Friday sales up over 17 percent this year, expectations for Green Monday has the day mirroring the positive economic results.

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